Do you want to expand your business into a global market? But you don't know where to start and how to get going internationally with content marketing?
In this article you will learn what you should do to determine the right online marketing strategy for your business. How do you identify your target group and how do you find content gaps to differentiate yourself from your competitors there? Please also find a detailed slide deck at the end of this post.
The long-term benefits after your thorough preparation for your content marketing will be most noticeable if you have implemented localised keywords instead of directly translated keywords for your website content.
It is very important that you find out about criteria such as income, age, professional group and interests of your customers. If you address your customers incorrectly or not at all because the target group has not been defined precisely enough, your entire international marketing strategy may fail and a lot of time, efforts and money will be lost.
According to an analysis by Google, the quality of localization has a direct impact on conversions. 82% of buyers are more likely to choose a product if the ads are written in their language. Therefore, in addition to professional translations, it is also worthwhile to work with local native speakers to ensure high-quality translations and consequently generate higher sales.
Here are the most important technical tips for your website:
- Consider the settings regarding country and language
- Decide your URL structure (ccTLD, sub-directory, sub-domain) & your server location
- Avoid duplicate content
- Don't neglect local SEO efforts to strengthen local search
A client's question that must always be heard. How much will organic SEO company cost? How much will SEO cost me? What is the price for organic SEO? ... "Don't tell how much SEO costs you, but how much it will cost you in the long run and if it will pay off for you!"
There is no site optimization process that can be applied universally to all sites in every situation. Each project will require a slightly different approach, it will address different issues.
The ability to be crawled and subsequently indexed is a basic prerequisite for starting optimization. Crawlability and indexability are checked in the Technical SEO Analysis and On-Page Factors Analysis